Pioneer: a person or group that originates or helps open up a new line of thought or activity or a new method or technical development
Someone came into the shop the other day and was surprised with the merchandise we carried. Why? Because she thought we sold "western wear". When the store name was being developed, thats the last definition we'd imagined "Pioneer" would take on. To us, Pioneer means first, as in we bring you the trendiest labels in the market right now. The store was opened in Providence because Natalie knew the brands she was introducing were not sold anywhere else in the city. Branding a label is how you hear it, perceive it and what it means to you. Shoppe Pioneer aspires to make you the most fashion forward you can be.